Private Label

Shrinkflation-weary consumers turn to private label

Shrinkflation-weary consumers turn to private label

By Ryan Daily

Raising prices while simultaneously shrinking products to offset higher inflation could cost brands more in the long term, suggests a new survey from YouGov that found consumers turned off by shrinkflation are turning to private label.

Kroger launches Smart Way ‘opening price point’ private label line

News in brief

Kroger launches Smart Way ‘opening price point’ private label line

By Elaine Watson

As inflationary pressures continue to strain household budgets, Kroger has launched a new private label line called Smart Way spanning multiple categories from canned vegetables to napkins to help shoppers more easily identify “opening price point items.”

TreeHouse Foods sells major chunk of meal prep business in $950m deal

TreeHouse Foods sells major chunk of meal prep business in $950m deal

By Elaine Watson

Private label specialist TreeHouse Foods – which has been looking to reengineer its portfolio to focus on higher-growth, higher-margin snacks and beverages markets – has struck a deal to sell a significant portion of its meal preparation business to European...

Bowl & Basket private label range will help to ‘redefine how customers see ShopRite’

ShopRite rolls out Bowl & Basket private label: CPG companies led on branding in the past, but ‘that paradigm is shifting’

Bowl & Basket private label range will help to ‘redefine how customers see ShopRite’

By Elaine Watson

New private label ranges featuring a more “modern, upscale aesthetic” will help to “redefine how customers see ShopRite,” claims the East Coast retailer, which is consolidating multiple private label lines under its new Bowl & Basket and Paperbird...

Lidl to reach 100 US stores by end of next year

NEWS IN BRIEF

Lidl to reach 100 US stores by end of next year

By Mary Ellen Shoup

Lidl, a predominantly private label retailer, will open 25 new stores in Maryland, New Jersey, New York, North Carolina, Pennsylvania, South Carolina, and Virginia by next spring. By the end of 2020, Lidl said it expects to operate more than 100 stores.

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