The ‘sober curious’ lifestyle is inching into the mainstream as, according to new Mintel research, nearly four in 10 US consumers closely (22%) or occasionally (16%) follow a sober curious lifestyle.
Non-alcoholic beverage brand Drink Monday is using recent crowdfunding to expand its retail presence, meet the demand for non-alcoholic drinks and spirits, and navigate the tighter capital market, the brand’s new CEO Ken Young told FoodNavigator-USA.
January is the month of the year when the low and no alcohol category really has a chance to shine. So what have we learned about the direction of the category this year? Here’s five takeaways from Drynuary.
Keurig Dr Pepper is taking a minority stake in American non-alcoholic craft beer maker, Athletic Brewing Company: following on from the acquisition of non-alcoholic RTD cocktail brand Atypique earlier this year.
Invigorating sleepy segments, tackling persistent category challenges and balancing consumer desire for taste, convenience and experience, companies at the 66th Summer Fancy Food Show in New York City late last month showcased innovative solutions to...
Dry January is the month of the year when the no and low alcohol category really has a chance to shine. So what have we learned about the direction of the category this month? Here's five key takeaways from Dry January 2022.
Many consumers are reporting to take part in Dry January by either abstaining completely or significantly cutting down ('Damp January') on their alcohol consumption for the month, presenting year-long opportunities for the non-alcoholic beverage...
With in store sampling off the table during the pandemic, the non-alcoholic spirits brand Ritual Zero Proof drove “explosive” growth in 2020 and has high hopes for 2021 with help from partnerships with established CPG brands, including most recently Campbell’s...
Whether training for a marathon, raising a family, cutting calories, driving or a multitude of other reasons, more Americans are cutting back or avoiding alcohol – creating demand for healthier alternatives beyond sparkling water or sugary sodas and juices.
For generations Americans have raised glasses of wine, pints of beer or flutes of champagne to toast to their health and that of their loved ones – only to wake up the next morning to find themselves, and their wallets, in completely the opposite state.
