Markets

Do Super Bowl ads spur consumer demand? Veylinx says yes

Do Super Bowl ads spur consumer demand? Veylinx says yes

By Ryan Daily

Brands that advertised at the Super Bowl are seeing their efforts pay off with a 6.4% increase in consumer demand post-game based on a sample set of companies, according to recent research from behavioral research company Veylinx.

VIDEO: Postbiotic scientific discoveries boost consumer awareness

Insights from Probiota 2023

VIDEO: Postbiotic scientific discoveries boost consumer awareness

By Nikki Hancocks

Postbiotics are increasingly seen as an ideal focus for innovators in the world of microbiome modulation but hurdles are created by the lack of use of the word, by both consumers and the industry itself, according to industry experts at Probiota.

Don’t call it a comeback, chia’s been here for years

Don’t call it a comeback, chia’s been here for years

By Asia Sherman

Chia became a household name in the 1980s, popularized by the fascination with fur-sprouting animal figurines, but its use as health aid dates as far back as the Aztec and Mayan empires. Today, after a slight dip in the market, chia is back on the scene...

Image: Getty/coldsnowstorm

'These products will only take a significant portion of the global market when they can compete with conventional meat on taste, price, and convenience': alt protein sector looks for solutions amid mixed investment figures

By Oliver Morrison

Alt protein advocates are calling for governments to ‘step up’ to build a ‘more sustainable food system’ after data showed that global investment in sustainable proteins decelerated last year and sales of meat alternatives dipped in some countries.

Snacks sales have experienced highs and lows over the past two years. Pic: GettyImages/John Gollop/PM Images

The highs and lows of US snacking sales

By Gill Hyslop

To help drive sales during National Snack Food Month (February), Cincinnati-based retail data science, insights and media company 84.51° has shared an assortment of snacking takeaways for retailers.

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