Fresh and frozen retail seafood in the US has been on a rollercoaster the past three years with shifting shopping and eating habits during the pandemic sending sales and volumes to dramatic highs and then rising inflation in the past year causing unit...
During “The Promise and Pitfalls of Generative AI for Food and Beverage Operations” webinar, Nick Markman, senior product manager, Evocalize, explained that while the risks of producing misinformation from generative AI are significant, it’s up to brands...
Kellogg’s “stronger than anticipated” first quarter in which the company saw double-digit organic net sales and adjusted operating profit growth not only places the company in the “enviable position” of raising its full year guidance, but suggests it...
Sprouts Farmers Market’s decision to pull back on promotions and cater instead to less price-sensitive shoppers who follow specialty diets and are more health-oriented once was considered risky but now is paying off.
Partnership for a Healthier America’s Food Equity Opportunity Map uses census, income and health data to determine food accessibility in U.S. communities, and could help CPG companies finetune marketing at the zip code level for a bigger impact.
Bringing back a nostalgic food and beverage brand "is about relaunching smartly," explained Purvi Shah, assistant professor of marketing, Worcester Polytechnic Institute.
The raft of letters puts advertisers on notice that they should avoid deceiving consumers by making product claims that cannot be substantiated–or face hefty fines.
Grocery prices may finally be falling after stubbornly going up for more than two and a half years even as annual inflation across other categories and overall have dropped in recent months, according to the most recent data from the Labor Department....
C-suite leadership should focus on sales and marketing in a value-driven market, rather than remain overly-focused on operations, according to Chief Outsiders' recent survey.
A cognitive health innovation panel hosted at the Positive Nutrition summit last week (March 30th), discussed key consumer demands in a crowded market, legislation challenges, and the future potential for the space.
General Mills is bracing for double digit inflation in the back half of the year, but rather than automatically raise prices again – although that remains an option – the CPG giant plans to work with suppliers to find mutually beneficial solutions.
Brands that advertised at the Super Bowl are seeing their efforts pay off with a 6.4% increase in consumer demand post-game based on a sample set of companies, according to recent research from behavioral research company Veylinx.
American consumers have gravitated toward private-label brands during rising inflation, and big-name brands may have trouble winning them back after inflation eases, new research from Attest suggests.
Change is inevitable, and for most it is uncomfortable – but it isn’t necessarily bad given it can be a catalyst for tremendous growth, deeper connections and betterment, which is good news for the consumer packaged goods industry considering research...
Xiao Chi Jie (XCJ), the modern Chinese food brand that helped put authentic soup dumplings on the US map by cultivating a cult-like direct-to-consumer following during the pandemic is ready to expand into brick and mortar stores this April with a new...
In the first-of-its-kind case, the US Federal Trade Commission took action against The Bountiful Company for allegedly abusing a feature of Amazon.com to steal or repurpose reviews of another product.
Since Project Potluck was founded in 2020 to support people of color in the CPG industry, the landscape and conversation around diversity and inclusion has changed dramatically, but according to the grassroots group turned non-profit a lot remains to...
The Coca-Cola Co. plans to raise prices again in 2023 against some retailers’ calls to roll back increases, arguing it has “earned the right to price with the consumers” through enhanced marketing and an agile packaging approach that balances premium...
Hain Celestial, like other packaged food manufacturers, isn’t ready yet to lower prices, despite pressure from Whole Foods and other retailers and moderating inflation.
Yogurt heavy-hitter Oikos returns to the Super Bowl this year with an ad featuring former football coach Deion Sanders as part of an ongoing 360-degree campaign that is tackling unfavorable common perceptions about yogurt and healthy eating – starting...
As frozen pierogi maker Mrs. T’s celebrates 70 years of tucking ‘the stuff you love’ into a soft pasta pockets shaped ‘like a smile,’ the founder’s son and now company president reflects on what it takes to not only survive but thrive for seven decades...
While consumer spending remained strong through the holidays despite rising prices, the new year may bring a new level of financial scrutiny as more Americans consider budget limitations and what is essential – altering when, how and where they shop and...
The energy drinks industry is reckoning with recent complaints by consumer group Truth in Advertising (TINA) and the UConn Rudd Center for Food Policy & Health over allegations of deceptive and unfair marketing tactics used by numerous brands.
While not a panacea for all the challenges facing the grocery industry, one stakeholder argues a less is more approach in 2023 may help ease the ongoing burdens of inflation, supply chain woes, and labor shortages as well as rapidly shifting shopper preferences...
Between Americans’ hectic on-the-go lifestyles pre-COVID, the pandemic prompting everyone to hit pause followed by hybrid work schedules, inflation rates at 40-year highs, and increased expectations that food not only nourish the body but also the soul,...
Shoppers at Sprouts Farmers Market may be putting fewer items in their cart per visit to manage their budgets as inflation drives up prices but what they are buying tends to be higher margin grab-and-go items illustrating the need for convenience as on-the-go...
Executives at private label specialist TreeHouse Foods are optimistic about the future after several rocky quarters as it celebrates the “strategic milestone” of divesting its meal prep business early last month that will allow it to focus on its more...
Despite efforts to brand fruit ‘as nature’s candy,’ celebrity endorsements by the likes of Jessica Alba designed to make vegetables ‘sexy,’ and many retailers selling fresh produce at a loss to improve access and drive foot traffic – the vast majority...
Between the supply chain challenges and product shortages that marked the beginning of the pandemic and rising food prices due to inflation continuing to push some products out of consumers’ financial reach, many Americans are being forced to try new...
Childhood hunger is a serious problem in the US, so at first blush it may appear flippant that General Mills created a full-sized slide that extends from a giant cereal box into a bowl of heart-shaped Cheerio pillows to raise awareness and funds for the...
General Mills is gaining market share and driving higher sales despite ongoing supply chain challenges and price hikes thanks in part to strategic investments in brand building and digital consumer engagement, including through a new rewards program,...
Plant-based meat alternatives continue their downward slide with sales, units and volume all dropping in July from a year ago – a trajectory that IRI data crunched by 210 Analytics shows was set in motion months ago, but which doesn't shake at least...
CPG companies and retailers should brace for softer sales in 2023 by leaning into the strategies they used during peak-pandemic as the US tiptoes around a recession and the shields protecting consumers from feeling the full brunt of the current economic...
While many CPG companies understandably spent the last three years putting out fires, General Mills simultaneously prioritized introspection – taking on projects that CEO Jeff Harmening acknowledged are “hard to put in a spreadsheet and algorithm,” but...
As Americans continue to adjust to post-pandemic life and mounting economic uncertainty, consumer research from Mintel shows that many believe there is no going ‘back to normal’ and as such are changing the way they think about, budget and shop for, and...
Tweaks to Sprouts Farmers Market’s marketing strategy to focus on competitive produce pricing and product differentiation along with other strategic decisions are paying off as foot traffic and sales begin to rebound after plummeting following the retailer’s...
Viral video-sharing app TikTok may be best known for the seemingly infinite clips of teenagers dancing to catchy songs in inconvenient places like the middle of the street or a department store aisle, but the social media platform is much more – and when...
After being demonized as high-carb and maligned with foggy grain-brains and gluten sensitivities, pasta consumption, which had been flat and declining for years pre-COVID, bounced back during the pandemic with unprecedented growth as consumers looked...
As the enthusiasm for cooking that many discovered early in the pandemic wanes, retailers and CPG brands can protect against lost sales to restaurants and foodservice by offering more fresh prepared and minimal-prep options as well as inspiration that...
While General Mills was able to roll with the punches, including spiking inflation and supply chain challenges, over the past year to deliver better than expected financial results in fiscal 2022, some wonder if the CPG giant, and its competitors, will...
While some industry players are reining in spending to build-up reserves in case of a recession, General Mills is taking the opposite tack – choosing to double down on investments and explore acquisitions that could help it stay ahead of the competition...
While supermarkets remain the go-to for most grocery shoppers, rising food and gas prices due to inflation are pushing more consumers to mass, club and dollar stores as they look for ways to rein in spending and reduce trips, according to market research...
The US Federal Trade Commission is proposing an updated set of rules that would attempt to rein in the burgeoning use of phony reviews to hawk products online. They would also work to prevent the suppression of negative reviews
Food prices likely will remain stubbornly high as the cost of key ingredients, packaging materials, transportation and warehousing paid by producers continues to rise, albeit at a slightly slower pace – sparking optimism among some that high inflation...
Rising food prices slowed slightly in April over the prior month, according to the Bureau of Labor Statistics April Consumer Price Index released today, but they continue to climb at a brisk pace that is significantly faster than all items, allowing them...
As higher prices due to inflation continue to squeeze consumers’ budgets, shoppers at Spouts Farmers Market are beginning to pull back on spending, opting for “slightly fewer units in the basket” – prompting the retailer to reconsider its in-store experience...
Hershey’s higher-than-expected sales and market share gains in the first quarter is a double-edged sword for the confection and snack company – allowing it to raise its full year guidance but simultaneously straining inventory and increasing the company’s...
Kraft Heinz is reimaging its approach to food production and marketing to help offset inflation and increase value for consumers as they begin to consider their budgets and purchase priorities more carefully as prices across categories rise.
A decade after Blue Apron pioneered the US meal kit market, more than half of Americans have yet to try the service from any vendor, despite dozens of additional players now in the space – a missed opportunity that the company wants to seize with a new...
