Manufacturers

Zurvita blends brain health, energy benefits with instant coffee drink

Zurvita blends brain health, energy benefits with instant coffee drink

By Ryan Daily

Plant-based company Zurvita is blending the energy-boosting properties of coffee with functional brain health benefits in its latest instant coffee Zurge, as the brand looks to expand its presence in both these categories, Ideneth Vega, SVP of strategy,...

Source: Getty/Urupong

Soup-to-Nuts podcast: Halla helps online grocers double clicks, basket size & retention

By Soup-to-Nuts podcast: Halla helps online grocers double clicks, basket size & retention

The dreaded question of what to cook for dinner or what to eat next isn’t just challenging for consumers, it is high stakes for retailers, which risk shopper loyalty, lost sales, food waste and more if they predict the wrong answer and fail to stock the...

Source: E. Crawford

Natural Products Expo West

Dip, savory spread sales surge as consumers shake off pandemic era restrictions

By Elizabeth Crawford

Once reserved for special occasions and parties, dips are breaking out as an everyday snack – and in some cases meal – to emerge as a fast-growing category driven by pandemic-fatigue, consumer interest in global flavors and an enviable family-friendly...

Health-Ade CMO says kombucha “is here to stay,” ready for growth

Health-Ade CMO says kombucha “is here to stay,” ready for growth

By Ryan Daily

With a new can format and marketing campaign geared towards younger consumers, Health-Ade is looking to grow its brand and expand its base by tapping into occasions and capitalizing on greater consumer awareness of gut health, Health-Ade CMO Charlotte...

Source: Justin Howe

Natural Products Expo West

Simple Mills is creating market demand for biodiverse crops, pushing for equity

By Elizabeth Crawford

Better for you snack brand Simple Mills is taking is mission and products beyond its initial “free from” roots to embrace a “for more” approach that not only skips artificial ingredients that consumers are avoiding but gives them more of what they want...

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