Kraft Heinz’s recently launched HomeBake 425/:30 enters the frozen convenience category while playing to rising nostalgia for comfort foods like chicken parmesan, homestyle mac & cheese and cheesy broccoli.
Kraft Heinz expects to gradually regain lost market share in the US, which tumbled 30 points on a mix-adjusted basis in the first quarter, by selectively working with retailers to boost shelf space, ramping up marketing and innovation, and tackling lingering...
Macrotrends amongst consumers, including increased interest in health and environmental sustainability, have helped inform Kraft Heinz’s expansion into new categories – with beans at the centre of the plate.
Kraft Heinz is entering the final stage of its transformation in which it plans to capture $2b in incremental net sales from innovation through 2027 after the company has systematically rebuilt itself following the dramatic fallout of an aggressive cost-cutting...
Kraft Heinz is making progress towards several of its environmental and sustainability goals including cutting the amount of waste sent to landfill by 15% in 2021 and converting 84% of its global packaging portfolio to fully recyclable materials.
Santiago-based NotCo - which claims to offer superior products in the alt meat set through the use of an artificial intelligence platform called ‘Giuseppe’ - is gearing up to enter the increasingly crowded US plant-based chicken category with NotChicken,...
After previous plans to boost Kraft Heinz’s profit margins and add value by aggressively cutting costs and practicing zero-based budgeting went awry and caused the company’s stock and consumer trust to plummet, Miguel Patricio was focused on the basics...
As supply chains slowly recover and some commodity prices recede, Kraft Heinz says it will offer more “mutually beneficial” promotions with retailers, coupons and other deals to soften the impact of recent price hikes on increasingly budget-conscious...
After three years of helping Kraft Heinz claw its way up “from the bottom,” where it crashed after previous management prioritized inorganic growth and cost-cutting measures, CEO Miguel Patricio wants credit given where it is due.
Kraft Heinz is reimaging its approach to food production and marketing to help offset inflation and increase value for consumers as they begin to consider their budgets and purchase priorities more carefully as prices across categories rise.
Kraft Heinz has just teamed up with foodtech startup NotCo to create a joint venture that will develop co-branded plant-based foods across multiple categories, with the first products to launch this year. FoodNavigator-USA caught up with NotCo co-founder...
Kraft Heinz has teamed up with food tech start-up TheNotCompany, Inc. to create a joint venture developing co-branded plant-based products across multiple categories.
Frustrated by market share performance in the US despite household penetration and repeat rate gains in 2021, Kraft Heinz is adopting “new game plans” that will lean heavily on renovating and repositioning of iconic brands, innovating to better meet consumer...
While Kraft Heinz continues to raise prices to offset higher costs, it does not expect consumers to shoulder the full brunt of worsening inflation – rather it is leveraging its scale to mitigate increases while simultaneously elevating product value through...
Kraft Heinz reported progress against several of its key ESG (environmental social governance) targets including community support, circular packaging design, and animal welfare while also publicly sharing its 2025 DI&B (diversity, inclusion, and...
Like many CPG players, Kraft Heinz has leaned heavily on pricing to offset inflationary pressures, and is willing to do so again, but it is not the only weapon in the company’s arsenal to protect its margins and balance consumers’ needs, executives said...
Kraft Heinz will pay $62m to settle Securities and Exchange Commission allegations that it improperly inflated earnings for years by manipulating expenses to appear lower and failing to implement sufficient internal controls, the CPG giant announced Friday.
Closing out the first half of 2021 and using pre-pandemic 2019 as a measuring stick for its growth, Kraft Heinz CEO Miguel Patricio says it has made fundamental progress in its transformation agenda.
Kraft Heinz executives are confident they can manage anticipated inflation in the mid-single digit range across the portfolio this year by leveraging new product innovation and renovation, a quality over quantity approach to marketing and promotions,...
The great SKU rationalization last Spring caused by pandemic-related supply chain constraints and consumer stockpiling not only forced CPG companies to pause production temporarily of some products, but it prompted many to reevaluate their product mix...
Kraft Heinz has ended 2020 on a high note reporting a 6.2% increase in organic net sales and a 27% lift in household penetration in Q4, driven by significant gains in Ketchup, Lunchables, and Ore-Ida.
Kraft Heinz is in talks to sell its Planters snack nuts business to Hormel Foods, The Wall Street Journal reported, citing people familiar with the matter, with a deal valuing the brand at around $3bn that could be announced as soon as next week.
The Kraft Heinz Company’s recently released ‘transformation plan’ detailed the group’s strategy to deliver consistent growth, with top line gains led by its international business. FoodNavigator speaks to International Zone President, Rafa Oliveira, to...
Kraft Heinz is pulling back on innovation in favor of renovating well-established, iconic brands to which consumers have flocked during the coronavirus pandemic in an effort to maintain household penetration gains made in the last nine months of lockdowns,...
As part of a highly-anticipated plan to re-engineer its portfolio and pay down debt, Kraft Heinz has unveiled plans to sell a mix of cheese brands to Lactalis in a $3.2bn deal, and find $2bn of cost savings through 2024 from efficiencies in procurement,...
Kraft Heinz has named Cory Onell as president of US sales; Sanjiv Gajiwala as US chief growth officer; and Stephanie Peterson as head of US communications as it gears up to unveil its strategic plan in September.
Iconic brands from Heinz ketchup to Kraft Mac & Cheese are gaining ground with “higher income, younger, and more diverse parts of the population where we have historically under indexed,” the head of Kraft Heinz’s US business, Carlos Abrams-Rivera,...
Miriam Ueberall recently joined The Kraft Heinz Company to head up research and development for the group’s international zone. FoodNavigator speaks to her about how innovation and product development is at the heart of Kraft Heinz’s turnaround plans.
Echoing recent comments from the CEOs of Coca-Cola and Mondelēz International, Kraft Heinz CEO Miguel Patricio told analysts Thursday that he is focusing on core SKUs to deliver supply chain efficiencies and delaying new product launches, although it’s...
Kraft Heinz has closed, deep-cleaned, then rapidly re-opened, manufacturing facilities in Holland, Michigan, and Springfield, Missouri, after employees tested positive for COVID-19.
While Kraft Heinz’s 5.1% drop in net sales and 4.2% dip in volumes in Q4 is hardly cause for celebration, analysts at Bernstein say there are good signs that CEO Miguel Patricio "is taking the necessary steps to stabilize the business rather than...
Campbell Soup executive Carlos Abrams-Rivera will join the senior leadership team at Kraft Heinz as the new U.S. Zone President, leading all US business operations, the company’s largest business, effective February 3.
Type ‘Kraft Heinz procurement’ into Google and the search engine helpfully suggests ‘scandal,’ ‘misconduct’ and ‘investigation,’ serving as a reminder that the buying function at one of the world’s most iconic food companies had something of an annus...
The recent closing of $12m in Series A funding led by Evolv Ventures, the venture hub backed by Kraft Heinz, will accelerate new store launches of Zippin’s cashierless checkout technology.
Given that the success of most food and beverage launches hinge on taste, but that consumer preferences for flavors, textures and overall experience are constantly shifting, sensory testing has become a lynch-pin in the innovation cycle.
Can the new CEO stop the rot at Kraft Heinz, and should selling off the firm’s cheese, snack nuts, and coffee businesses to reshape the portfolio form part of his hotly anticipated strategic plan, to be announced in early 2020?
San Francisco startup New Culture – which is making animal-free dairy cheese with casein proteins made from microbial fermentation (instead of cow’s milk) - has closed a $3.5m seed round led by Evolv Ventures, a $100m venture fund backed by Kraft Heinz.
Evolv Ventures, the $100m venture fund backed by Kraft Heinz, has made its first investment in fast-growing GrubMarket, a startup that connects local farmers directly with restaurants and businesses to sell their wares.
Springboard – a Kraft Heinz platform dedicated to nurturing and scaling ‘disruptive’ US brands - has unveiled its second incubator class, spanning lupini bean snacks, seed-packed bars, plant-based yogurt, ancient grain snacks, and cold pressed almond...
This morning more than 9,700 federal employees who work for the Farm Services Agency will return to work without pay at least part time for the duration of the partial government shutdown, which is now in its 33rd day and by far the longest in US history.
Kraft Heinz has struck a deal to acquire Primal Kitchen, maker of better-for-you (with an emphasis on healthy fats and high-quality proteins) sauces, condiments, and dressings including mayonnaise and avocado oil, for $200m.
A month after committing $100m to launch its venture capital fund, Kraft Heinz has acquired wellio, an AI food tech company based in San Francisco, as part of its new digital innovation hub, the evolv group.
Kraft Heinz has committed $100m to launch the venture capital fund Evolv Ventures that will be focused on investing in emerging technologies in the food industry.
Entrepreneurs launching products that are unfamiliar to consumers or vastly different than previously available versions offered by competitors may struggle to gain initial trial – but partnering with chefs and distributing through foodservice can be...
For many entrepreneurs who dream of launching the next big national brand, the future can’t get here fast enough; but the founder of the “curiously pink” antioxidant lemonade brand Poppilu, warns growing too quickly without first nailing down the fundamentals...
The rumored Campbell Soup sale to Kraft Heinz has sparked debate among industry analysts on whether or not it would be a smart move for both CPG players. Taking a closer look at the potential deal some benefits for both companies start to emerge.
