Technical / White Paper
Harmonizing food & drinks internationally
To the untrained eye, food and beverage legislation spanning international markets may look similar, but the reality is that it is fraught with complexity and ambiguity.
This creates challenges for brands looking to extend their global footprint or boost efficiency. However, with an intelligence-led approach, it is possible to navigate a compliant, commercially-sound path.
Mariko Kubo and Luke Murphy of Leatherhead Food Research outline how harmonization of product formulation, labelling and claims can ease the burden for exporters.
