GALLERY: Trend watching at the Cannabis Forum... 'The hippies are being pushed out and the suits are coming in'

By Elaine Watson

16-Dec-2019 - Last updated on 16-Dec-2019 at 02:03 GMT

The hemp-derived CBD market is growing rapidly, although many CPG brands and retailers are waiting for clarity from the FDA on the regulatory path forward for cannabidiol before piling in, but what will distinguish the winners from the losers in this space? FoodNavigator-USA headed to the BevNET/Nosh Cannabis Forum in Santa Monica to find out.

GALLERY: Trend watching at the Cannabis Forum... 'The hippies are being pushed out and the suits are coming in'

mood33: 'We're the first functional hemp-based beverage brand'

The go to market strategy

The threat of litigation

We want to be an early pioneer

Zola and Caliva beverages with hemp-derived CBD to hit the market shortly

We want to be the most trusted name in cannabis

Cannabis: The hippies are being pushed out, and the suits are coming in...

We're never going to see another opportunity like this in our lifetimes

Beyond THC and CBD

Designer: Just because you can create a CBD line extension doesn't mean that you should

Testing, quality standards, contaminants...

>30% of the top 10 CBD products contain +/- 20% CBD value listed on the label

Around 10% of the top-selling 208 CBD products contained less than 20% of the CBD levels stated on pack

THC levels in CBD products vary widely

Formulating with CBD: Pure CBD isolate has a much cleaner flavor profile but still contributes bitterness

Carriers and solvents

The 'fastest acting, safest, and most bioavailable CBD on the market'?

Sensory issues, stability over the full shelf life, and bioavailabilty

Related tags Cbd Cannabis Hemp

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