Vita Coco now commands a 50% share of the coconut water category and has grown household penetration of its brand to 11%, a strong indicator that consumer demand for coconut water remains elevated with plenty more runway, said Vita Coco co-founder and...
As organic continues to go mainstream with broader reach outside of the natural channel where it began, it faces increased competition from other attributes and production methods as well as skepticism about the certification’s veracity and value, new...
Batting many of the same macro headwinds as the rest of the industry including continued inflation, supply chain disruptions, and ingredient and packaging shortages, Hain Celestial maintains a positive outlook on its North American business where consumer...
As a 100+-year-old company of some of the most well-known CPG brands, Mars Inc. sees innovation as the driving force behind the company's next chapter of growth and the key to maintaining consumer relevancy.
Food & beverage class actions surged in 2021, driven in part by a tsunami of cases over heavy metals in baby food, but judges are wearying of cases that assume consumers have zero common sense, according to a review by law firm Perkins Coie.
As the largest natural and organic packaged food company in the US*, General Mills has the scale and resources to drive positive change in the food system through its work in regenerative agriculture, sustainable ingredient sourcing, and nutrition access....
While consumers may be searching for ways to reduce their sugar intake, products that provide a sense of sweetness are still in high-demand, positioning certain natural sweeteners for continued success, says SPINS.
As many consumers take note of their sugar consumption and weigh different sweetener options from zero-calorie stevia and monk fruit to low-glycemic alternatives such as agave and coconut sugar, where does centuries-old honey land on the spectrum of consideration?...
Direct-to-consumer online grocer Misfits Market has launched its own private label offering of 'Odds & Ends' pantry staples specifically designed to address certain supply chain inefficiencies around sourcing, food waste, and elevated pricing,...
ADM has made a $300m investment to expand existing production capabilities of its soy protein concentrate and open a new protein innovation center in Decatur, Illinois.
With 33 years operating in the natural foods industry, national food broker PRESENCE has seen many trends come and go and others grow into long-term growth drivers for the industry.
After experiencing unprecedented double-digit growth in 2020 fueled by pandemic shopping behaviors, private label brands grew by a more modest 1% for the full-year 2021, but have gathered steam again in the Q1 2022 registering 6.5% sales growth compared...
Snacking behaviors evolved in a few key ways over the past few years as consumers balanced familiarity with health and wellness and are now looking to expand and diversify their snacking routines, says Brigette Wolf, VP, global head of SnackFutures at...
In a highly competitive industry in which 80-85% of new products fail in the first two years, natural grocery distributor KeHE consistently picks winners and fosters growth among emerging brands thanks to several key initiatives, including its TrendFinder...
Emerging indoor farming company Square Roots has opened a new modular farm in Springfield, Ohio, where the company will be able to reach local customers in Cincinnati, Columbus, and Dayton metropolitan areas with its fresh, locally-grown salad mixes and...
Formulating beverages that parents can feel good about - and kids will actually drink - is notoriously challenging. However, the founders of Starryside reckon they may have cracked the code with Star Water, a zero-calorie flavored water with added vitamins...
Recently named incoming Organic Trade Association CEO Tom Chapman inherits a strong organization that helped make organic mainstream and double industry sales during outgoing leader Laura Batcha’s tenure of nearly a decade, but which now must address...
Led by a PepsiCo alum turned beverage entrepreneur, OCA is carving out a spot for itself in the growing 'clean' energy drink category with a simple ingredient deck which includes 120mg of caffeine from green coffee extract.
In its largest expansion to date, Gotham Greens is doubling the size of its greenhouse capacity from 600,000 to over 1.2 million square feet this year unlocking new regions, national distribution at key retailers, and getting one large step closer to...
Above Food has been quietly building a plant-based foods portfolio which spans plant-based seafood to plant-based cheese, and its market presence is about to explode with the unveiling of a disruptive, more sustainable, oat processing technology that...
The overall plant-based foods sector reported a significant slowdown (but still positive) growth for 2021 vs. 2020 with plant-based meat sales seeing flat growth while other categories grew by single-digits for the year, according to new data released...
With fresh leadership and a portfolio intended to address a consumer's every need state, Laird Superfood is on a strong path towards significant long-term growth and profitability, said the company's new president and CEO Jason Vieth at the...
Many indoor farming companies - while noble in their pursuit of providing consumers with access to locally-grown produce with a longer shelf life and free from pesticides and other contaminants from conventional field farming - have struggled to create...
Often recognized for its urinary tract health benefits, a recent clinical trial also found that daily consumption of cranberries may lead to improved cardiovascular health.
Three years since first debuting its ClearFlo modifying ingredient technology used to reduce sensory off notes of stevia, Cargill is debuting a single solution and combination of the two: EverSweet stevia + ClearFlo, giving food and beverage manufacturers...
Tattooed Chef, a rapidly-growing plant-based frozen foods brand, is entering new categories beyond the frozen foods aisle and into refrigerated snack bars and snacking chips.
After two years of lockdowns and uncertainty during the pandemic, consumers simultaneously are desperate to let loose and enjoy life and to reinstate a sense of self-control – creating a complicated marketing landscape that intelligence experts at Mintel...
Sophie's Kitchen is gearing up to significantly expand distribution of its plant-based seafood portfolio of chilled, frozen, and shelf-stable pea-based seafood analogues including its most recent product launch -- fish burgers -- which CEO Miles...
Despite efforts in recent years to disrupt the roughly $5b fruit snack market with better-for-you options made with more, whole or only fruit, the category remains dominated by legacy products high in added sugars and fillers and low in nutritional value...
The natural energy drink set is buzzing with activity and Rowdy Energy is gaining strong consumer traction with the highest repeat rates in the category, and a new line of thermogenic, calorie-burning energy drinks targeting female consumers, an untapped...
Nature’s Fynd - a startup growing protein-packed food from microbes with a fraction of the environmental footprint of meat or dairy – is launching refrigerated breakfast patties featuring its ‘Fy’ nutritional fungi protein in selected Whole Foods stores...
Plantish has raised $12.5m in seed funding to scale up the production technology for its plant-based whole-cut salmon fillets, which will first enter fine dining restaurants by late 2023.
Two years into its US debut, Green Cola -- a stevia-sweetened, zero-calorie soda brand -- is pushing into new retail accounts to compete against the likes of Diet Coke and Diet Pepsi.
Better-for-you frozen foods brand The Real Good Food Company is on course to hit between $140m and $150m in net sales by the end of the year with a long-term goal of becoming a $500m brand, owing to a new production facility coming online this month and...
For the father and son behind start-up Planet Based Foods, declining sales of meat alternatives that closely mimic animal products is not a harbinger of dwindling consumer interest in plant-based options, but rather a natural evolution of the trend that...
Dream Pops is rolling out its latest plant-based indulgent extensions into the shelf-stable confectionery and sweetened syrups categories, which CEO and co-founder David Greenfeld says will challenge the likes of industry incumbents Hershey, Ferrero,...
While many consumers may be aware of the drawbacks of a high sodium diet, fewer are actively reducing their sodium intake and believe it is the responsibility of food manufacturers to provide products that are both flavorful and low in sodium, presenting...
Despite the continued hype around meat alternatives and a growing flexitarian lifestyle trend, meat is still the protein of choice for most consumers, argues Jonna Parker, principal, fresh foods at IRI.
Launched less than a year ago by a mix of entrepreneurs, investors, fitness industry veterans, and celebrity Dwayne Johnson, ZOA Energy claims it has quickly become the fastest-growing energy drink and #2 brand in the healthy energy drinks category (per...
Belgian Boys, a fast-growing brand selling European-inspired treats and fresh breakfast items, has received $7m in funding led by Equilibra Ventures, a startup and investment platform from KIND Snacks founder Daniel Lubetzky, to expand the brand's...
What are consumers looking for when it comes to healthy and functional beverages? Is it sparkling water to kick a sugary soda habit or a daily wellness shot with ginger and turmeric for an immunity boost? Find out in the third and final session of FoodNavigator-USA's...
Upcycled food products (made from ingredients that would otherwise not have gone to human consumption) are the most straightforward and scalable path to reducing and preventing food waste, says Upcycled Food Association CEO Turner Wyatt.
Specialty proteins and starches supplier MGP Ingredients is investing $16.7m in a new facility specializing in extrusion technology for the production of its ProTerra line to meet growing demand for its texturized proteins.
Good Culture, best-known for disrupting the cottage cheese category with its clean label formulation, has just secured $64m in Series C funding to drive continued expansion of its healing cultured foods platform.
Emerging Asian-inspired sparkling water brand Sanzo, which has just raised $10m in a Series A financing round led by CircleUp Growth Partners, is seeking to bridge the gap between mainstream sparkling water brands and quintessential Asian flavors such...
Indoor vertical farming company Kalera is poised for significant scale in 2022 as it prepares to go public via a special purpose acquisition (SPAC) merger with Agrico Acquisition Corporation, and add five new indoor growing facilities to its footprint.
Fungi-fueled Meati Foods – which raised some eyebrows in December after its new president (ex-General Mills president Scott Tassani) suggested the startup could generate a cool $1bn in sales by 2025 from mycelium-based meat alternatives – has seen a surge...
